Negotiation Skills Training in India

Why Negotiation Skills Matter in India

India has one of the most competitive business landscapes in the world. Procurement teams face aggressive suppliers, fluctuating input costs, and the constant pressure to reduce TCO (Total Cost of Ownership). Sales teams handle price-sensitive customers, intense competition, and complex B2B decision cycles.

This makes structured negotiation capability essential.

A well-trained negotiator in India is able to:

• Strategize before entering discussions

• Move conversations from price to value

• Handle tough suppliers and customers

• Maintain relationships while defending interests

• Handle emotions and personalities in a matured manner

• Influence outcomes through communication and psychology

• Achieve long-term win-win results

Our programs are designed to help Indian organizations transform negotiation from an unstructured conversation into a repeatable, data-driven business capability, from position based win-loss to interest based win-win negotiations.

As a specialist negotiation skills training provider, Negotiation Academy works with organizations across India to help teams master negotiation capability that delivers measurable business impact—for both the organization and the individuals involved.

Our negotiation skills training programs are designed and delivered to align with your organizational context, industry realities, and participant experience levels. Each program is customized to address the real negotiation challenges your teams face with customers, suppliers, and internal stakeholders.

Whether it is sales negotiation skills training or advanced negotiation programs for procurement and leadership teams, our programs are crafted to reflect the competitive pressures of today’s corporate environment. We enable participants to build, practice, and apply negotiation skills with confidence—when it matters most.

What makes our negotiation skills training different:

• Led by senior industry professionals with 70+ years of cumulative real negotiation experience.

• Designed around actual negotiations participants business challenges, not generic stuff.

• Strong focus on strategizing game plan, value defense, TCO (Total Cost of Ownership), subtle probing into interests, communication & active listening, body language, EQ and empathy.

• Special modules based on psychological science on dealing with monopoly suppliers, tough customers, handling price objections, remote negotiation and cultural nuances in global negotiations sets us apart from the run of the mills negotiation skills programs.

• Our proprietary "Negotiation Style Self-Assessment" based on extensive research provides instant feedback on individual's negotiation style and improvement areas.

• Highly experiential programs using hands-on breakthrough simulations, roleplays, and live feedback.

• Post training coaching & mentoring the participants to help then implement learning on the job for tangible benefits and outcomes.

• Our blogs and YouTube channel contain a wealth of practical know-how that is periodically updated and freely available to everyone, because we believe that high-quality negotiation knowledge should be accessible beyond the classroom.

Our clients consistently tell us that participants think differently, prepare better, and negotiate with confidence after the program.

What Differentiates Negotiation Academy

Program Design & Customization Approach

Discover what makes our negotiation skills training the preferred choice for leading organizations

Why Companies Choose Us

Explore our proven track record, expert faculty, and customized training approach.

What You'll Learn

Detailed breakdown of the skills, competencies, and modules covered in the training.

Our Core Programs

View specialized curriculums for Sales and Procurement negotiation teams.

Our negotiation skills training programs are available as customized interventions aligned to your business context, negotiation scenarios, and performance objectives. Program design considers industry dynamics, participant roles, stakeholder complexity, and decision-making authority.

We do not deliver generic, one-size-fits-all negotiation workshops. Each program is adapted to reflect the real negotiations your teams are expected to handle.

What Will You Learn

Our Programs blend the Art & Science of negotiation and incorporates proven framework used globally and adapted for Indian business realities

Objectives of Our Negotiation Skills Training

The objectives of our negotiation skills training programs are to help participants:

• Build a structured and systematic approach to negotiation preparation and execution

• Improve awareness of individual negotiation styles & strengths, gaps, and behavioral patterns

• Learn how to create value beyond price-focused discussions

• Select the right negotiation process based on context and counterpart behavior

• Prepare and strategize negotiation by analyzing market intelligence, power dynamics, scenarios analysis, and pre-empting moves & counter-moves.

• Strengthen long-term customer, supplier, and internal stakeholder relationships

• Apply negotiation tools and techniques in competitive as well as collaborative environments

• Develop critical interpersonal skills including problem-solving, communication, body language empathy and rapport-building

• Recognize and respond effectively to common negotiation tactics and pressure situations

Need help in discovering Negotiation Skills gaps?

Our training consultants can help in identifying negotiation skills gap by proven 360 degree assessment technique.

Negotiation Skills Programs for Corporates

Choose the program that best fits your corporate team's needs. Each is designed with industry-specific expertise to deliver measurable results.

High Impact Sales Negotiation Skills Training India (for Sales & Business Development Teams)

Designed for teams dealing with distributors, OEMs, channel partners, and enterprise customers.

Advanced Procurement Negotiation Skills Training India (for Sourcing & Supply Chain Teams)

Designed for procurement teams negotiating with suppliers, vendors, and service partners.

Target Audience

Sourcing Managers, Category Managers, Buyers, Contract Managers, Supply Chain Professionals

This intensive program focuses on critical skills needed to negotiate favorable terms, manage complex supplier relationships, and achieve best cost ownership.

Target Audience

Sales & Key Account Managers, Business Development Managers, Marketing Managers, Business Leaders

Designed to equip sales & business teams move beyond discounts, defend value propositions, and navigate complex client stakeholder negotiations to ensure high-margin wins.

Internal Stakeholder Negotiation Skills Training India(for Cross-Functional & Leadership Teams)

Designed for cross-functional teams to negotiate & influence internally to align conflicting goals.

Target Audience

Sales, Marketing, Product Development, Operations, Supply Chain, Finance, IT, HR

Designed to help cross-functional teams develop the capability to negotiate internally with clarity, empathy, and collaboration to align differing goals, priorities, constraints, and expectations.

Experts Led Training

Learn from industry veterans with decades of real-world negotiation experience.

Practical Skills

Learn and practice practical tools & techniques you can use in your next negotiation.

Our trainees report 5-10% total cost savings and improved deal closure rates.

Proven Results

Why Choose Our Negotiation Skills Training

Ready to Transform your Teams?

Get in touch with our team to discuss which program is right for your organization or Request Proposal for Negotiation Training in India.

Our negotiation skills training programs in India are delivered for corporate teams across major business hubs and industrial clusters. We conduct corporate workshops across India including Mumbai, Delhi NCR, Bengaluru, Chennai, Hyderabad, Kolkata and Pune. We work with organizations nationally through onsite workshops and virtual programs, supporting sales, procurement, supply chain, and leadership teams operating in diverse regional and sectoral contexts.

Programs are available in customized and modular formats, depending on organizational needs, participant experience levels, and negotiation complexity.

Who Do We Train

Procurement & Sourcing Managers

Procurement & Sourcing Teams manage huge spend and negotiate with supplier to minimize Total Cost of Ownership & maximize the Value

Sales & Key Account Managers

Complex sales ecosystem consisting of B2C, B2B, MR, eCommerce & Omni Channel demand differentiated approach to negotiation

Category & Contract Managers

Developing in depth insight and intelligence for category helps to secure better pricing, terms, quality, and build strong relationships

Business Development Managers

Effective negotiation skills allow BDM to create mutually beneficial outcomes, build strategic partnerships, and maximizing value for customers

Supply Chain Managers

SC Managers are responsible for managing & balancing trade-offs and therefore need to effectively negotiate with the internal & external stakeholders

Business Leaders

Business leaders are involved in negotiating high stake deals not just with customers but with industry & govt. bodies, financial institutions and board.

Not Sure If This is Right For You ?

Our training consultants can help assess your team's needs and recommend the perfect program. Reach out to discuss your specific requirements.

We have delivered programs for leading companies across manufacturing, FMCG, pharma, chemicals, agri-business, facilities management & 3PL/Logistics

How Participants will Benefit

Participants completing our negotiation skills training typically experience:

• Improved problem-solving, communication, and persuasion capabilities

• Greater confidence in handling difficult conversations and conflicts

• Stronger decision-making discipline in high-pressure negotiations

• Reduced reactive discounting and better value defense

• Enhanced professional effectiveness and leadership presence

For organizations, this translates into:

• Improved margin realization

• Better supplier and customer outcomes

• Higher consistency in negotiation quality across teams

Why Companies Choose Us

Our Programs are designed for corporates who want the best negotiation training experience - fast, hands-on and tailored for result

Hands-on Practical Learning

Participants engage in real negotiation roleplays & simulations, reflection exercises, objection handling, & value-seeling / value-buying practices

Delivered by Industry Leaders

Our trainers bring 30+ years of global experience handling multi-billion dollar deals in global companies like Castrol, BP, Nestle, Philips, Kohler

Customized for Procurement, Sales & Cross-functional Teams

We design every program to match your industry, products, supplier base, customer landscape, and internal challenges

High Impact and Outcome driven

Team take away improved confidence, structured negotiation playbook, measurable improvements, and stronger business relationships

Measurable ROI

Tool for capturing savings and other improvements for application of learning in real-life negotiation situations post the program

Trusted by Leading Companies

Successfully delivered bespoke programs for companies like Castrol, Crompton, Pidilite, Indofil, Piramal Pharma, Mother Dairy, Petronas etc.

Our Key Clients

”We sincerely appreciate your involvement and support in Piramal Pharma Solutions SCM Academy. We would like to acknowledge your contribution in fructifying this structured learning journey.”

- Subesh Bhattacharjee, Global Business Learning Lead – Piramal Global Pharma

”Great intervention by Advanchainge team. Really helped our employee to learn Procurement value & Negotiation skills.”

- Falguni Sharma, Manager Human Resources at Crompton Greaves Consumer Electricals Limited

Here's what our Customers say

”The trainers Deepak Nande & Ashish leading the workshop were highly experienced professionals with impressive career track records. I wholeheartedly recommend this program to professionals working in sales and procurement.”

- Sachin Mendes, Chief Capital Procurement – Pidilite Industries Ltd

”Thank you Ashish Mendiratta & Deepak Nande for the wonderful session and valuable insights. We look forward to future collaborations as well.”

- Samyak Nandi, Global Lead, Leadership & Behavioural Capability Development - Mother Dairy Fruits & Vegetables Pvt Ltd

Negotiation Is More Than Just Price Discussions

Negotiation extends far beyond handling customers or closing deals. It influences how organizations manage suppliers, align internal stakeholders, resolve conflicts, and make critical commercial decisions.

Our negotiation skills training programs are designed to address every stage of the negotiation process, helping individuals and organizations build sustainable capability—not just short-term tactical wins.

Frequently asked questions

What makes Negotiation Academy one of the best negotiation skills training providers in India?

Negotiation Academy offers practical, simulation-based training programs that are highly customized to each client's real-world negotiation challenges. Our programs are delivered by industry veterans with decades of global leadership experience leading to tangible business outcomes.

Who are the typical clients of Negotiation Academy?

We train corporate teams from leading Indian companies across manufacturing, FMCG, pharma, chemicals, agri-business, logistics, and services. Top rated clients include Tata International, Castrol, Piramal Pharma, Indofil, Mother Dairy, Pidilite, Crompton, Petronas, Natural Remedies, WeWork, Suguna Foods to name a few.

Are the training programs customized to my company’s needs?

Yes — every training program is tailored to your industry, products, negotiation challenges, and team roles. This includes scenario-specific roleplays, sector-aligned examples, and negotiation frameworks that reflect your business context.

Do you offer advanced negotiation skills training for experienced professionals?

Yes — we provide advanced modules and customized workshops focused on complex negotiation scenarios, strategic value-based negotiation, stakeholder alignment, and multi-issue deal design. These advanced components help experienced negotiators elevate from transactional negotiation to strategic influence.

Can the training be delivered online or virtually?

Yes — we offer both onsite (in-person) programs and virtual/online delivery, giving flexibility for geographically dispersed teams and remote learning requirements.

Do you provided post training coaching & mentoring support?

Yes. We provide structured post-training coaching and mentoring support to help participants apply negotiation skills in real, live deals. This includes deal clinics, negotiation reviews, coaching conversations, and on-the-job guidance to ensure skills translate into measurable business outcomes—not just classroom learning.

About Negotiation Skills Training Academy

We are a team of experts with vast experience in the fields for procurement and supply chain management. Our experts have been in the leadership positions in well-known companies and have extensive experience in negotiating deals of various types and sizes. We intend to share this knowledge to people at large who wish to achieve success in both professional and personal lives using negotiation skills.

A supply chain and procurement professional with 3 decades of experience with well-known companies across FMCG, Consumer Goods & Hospitality sectors. Have negotiated deals of various sizes with suppliers and service providers. Ashish has trained and coached many professionals in Negotiation Skills, Procurement Strategies, and Supply Chain Management.

A Seasoned Strategic Sourcing, Procurement & Supply Chain Leader academically equipped with a bachelor’s degree in Mechanical Engineering, followed by master’s degree in Operations Management. Professionally Deepak has occupied over three decades in leadership roles for multinational companies across FMCG, pharmaceutical, oil and gas sectors within India and Middle East Africa region.

Ashish Mendiratta

Trainer & Coach

Deepak Nande

Trainer & Coach

Our Negotiation Skills Trainers India

Glimpses of Negotiation Training Workshops

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Stay Updated on Latest Negotiation Skills Content

Explore our vast array of valuable resources designed to empower you as a master negotiator. Whether you're a seasoned professional or just starting your negotiation journey, our curated collection of blogs, videos, podcasts, templates, and checklists will equip you with the expertise to thrive in any negotiation scenario. Learn from the experts and gain valuable insights to succeed in any negotiation.

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